Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye ngu-Tao Ran

Umdwebo Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye ngu-Tao Ran ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye

ngu Tao Ran

Iklayenti: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#157666

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye

Umbhalo Wencwadi: Isipho Sonyaka Wodrako yiphakheji edizayinelwe itiye i-Pu'er, eyakhelwe njengesipho soMkhosi WeNtwasahlobo waseShayina. Idizayini isekelwe kudrako, isilwane esinenhlanhla enganekwaneni yasendulo yamaShayina, kanye nesifunda esiyizintaba saseYunnan, lapho itiye i-Pu'er livela khona. Idrako edwetshwe ngesandla ngobuciko bokubhala nangokupenda ngo-inki ihlanganiswe nophawu olulula lwedrako olwenziwe ngesofthiwe yezithombe. Iphakheji engaphandle ebonisa ukuzithiba iyaphambana nesitayela sobuciko be-inki elinesibindi lephakheji engaphakathi. Iphepha likakotini elenziwe ngesandla livela emiphakathini yendabuko yendawo lidindwe ngesikrini, ngakho ingxenye ngayinye iyingqayizivele.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Dragon Year Gift Umsebenzi Oyinhloko: Iphakheji Yetiye iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Izilinganiso Nokupakisha: 200mm x 200mm x 4mm
Amathegi: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Ubuchwepheshe Bokukhiqiza: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Inselele Yokudweba: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Ucwaningo: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Ugqozi: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Ubude Bephrojekthi: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Ukuhamba Kokusebenza: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Amapathenti: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd