Miok Ukupakisha Kobhiya Lobisi ngu-Iris Fan

Umdwebo Miok Ukupakisha Kobhiya Lobisi ngu-Iris Fan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Miok Ukupakisha Kobhiya Lobisi

ngu Iris Fan

Iklayenti: Miok

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#155700

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Miok Ukupakisha Kobhiya Lobisi

I-Miok umklamo wokupakisha wobhiya lobisi oluthengiswa emathinini. Isiphuzo sihlanganisa ubisi olumnandi noluncwayizayo namagwebu obhiya, futhi siqukethe ama-probiotics nezinga eliphansi lotshwala. Umqondo womklamo uwukuxuba. Ezungeze izinhlamvu ze-Miok ezintantayo, izimo ezimbili zoketshezi zihlangana zakhe isimo esisha. Ulimi olubonakalayo lunesibindi, lunamandla futhi lujabulisayo. Ilogo iyingxenye eyinhloko ethinini, ngakho-ke umkhiqizo kulula ukuwubona emakethe. Ithini ngalinye liphethe amamililitha angu-375. Uhlelo lokupakisha luhlanganisa amabhokisi ezipho, amabhokisi okuthumela namabhokisi aphathekayo okuthengisa ku-inthanethi nasezitolo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Miok Ukupakisha Kobhiya Lobisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Miok Ukupakisha Kobhiya Lobisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Miok Ukupakisha Kobhiya Lobisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Izilinganiso Nokupakisha: 375mL per can
Amathegi: Mixing, Milk Beer, Packaging, Can, Miok
Ubuchwepheshe Bokukhiqiza: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Inselele Yokudweba: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Ucwaningo: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Ugqozi: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Ubude Bephrojekthi: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Ukuhamba Kokusebenza: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Amapathenti: Copyrights belong to IBEA, 2021
Amalungu Eqembu: Iris Fan
Amakhredithi Ezithombe: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao