Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala ngu-Lin Zhang and Chengbin Jiang

Umdwebo Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala ngu-Lin Zhang and Chengbin Jiang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala

ngu Lin Zhang and Chengbin Jiang

Iklayenti: China Qingdao Eidon Avec Beer Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

11,126

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#153437

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala

Umbhalo Wencwadi: I-Eidon Avec iyisethi yebhokisi yesipho eyenzelwe uchungechunge lokunambitha lotshwala obune obwenziwe ngobuciko. Le sethi iqukethe amabhodlela e-aluminium amane, ngalinye linobude obungu-250 millimitha, angaphakathi kwebhokisi elingaphandle elinobude obungu-420 millimitha, ubude obungu-270 millimitha kanye nokujula okungu-130 millimitha. Kwadwetshwa imifanekiso emine yokuqala ngesandla futhi yaqoshwa ngobuchwepheshe bedijithali, umfanekiso owodwa ngabunye kutshwala. Le misebenzi yobuciko ihlanganyela indaba yenganekwane egqugquzelwe izinganekwane zaseYurophu kanye nobuciko bokukhiqiza utshwala. Isakhiwo esikhulu samabhodlela sinikeza isikhala semifanekiso ephilayo. Le sethi ifaneleka nasekuphiweni njengesipho ngesikhathi semikhosi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Eidon Avec Umsebenzi Oyinhloko Wokuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Izilinganiso Nokupakisha: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Amathegi: Craft beer design，China design，illustration design
Ubuchwepheshe Bokukhiqiza: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Inselele Yokudweba: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Ucwaningo: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ugqozi: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Ubude Bephrojekthi: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Amalungu Eqembu: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng