Travel Buddy Umdlalo Wesiphequluli ngu-Stefan Maier-Wimmer

Umdwebo Travel Buddy Umdlalo Wesiphequluli ngu-Stefan Maier-Wimmer ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2024

Travel Buddy Umdlalo Wesiphequluli

ngu Stefan Maier-Wimmer

Iklayenti: Holidayextras.de

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

44,855

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#153173

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Travel Buddy Umdlalo Wesiphequluli

I-Travel Buddy iyi-adventure esebenzisanayo eveza ngendlela edlalayo imikhiqizo ye-Holiday Extras. Umhlaba womdlalo we-parallax udala isipiliyoni sokuhamba esibonakalayo njengoba abadlali benqubula. Njengomngane wokuhamba, abadlali baholela ababili ekuhleleni iholide, benikeza amathiphu ohambo oluphumelelayo. Iseluleko liholela ekuhlolweni oluhlekisayo lohlobo lokuhamba, okuveza indlela yokuziphatha kwemuntu ekuhambeni ngeliholide. Kanye nokuhlola uhlu lwemikhiqizo, abadlali bathola ukuqonda okujulile ngokubathandayo ekuhambeni.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Travel Buddy Umdlalo Wesiphequluli iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Travel Buddy Umdlalo Wesiphequluli ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Travel Buddy Umdlalo Wesiphequluli iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Izilinganiso Nokupakisha: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Amathegi: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Ubuchwepheshe Bokukhiqiza: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Inselele Yokudweba: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Ugqozi: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Ubude Bephrojekthi: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Ukuhamba Kokusebenza: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Amalungu Eqembu: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel