Transatlantic Innovation Week Ukuxhumana Ngokomcimbi ngu-Stefan Maier-Wimmer

Umdwebo Transatlantic Innovation Week Ukuxhumana Ngokomcimbi ngu-Stefan Maier-Wimmer ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2024

Transatlantic Innovation Week Ukuxhumana Ngokomcimbi

ngu Stefan Maier-Wimmer

Iklayenti: U.S. Konsulat München

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

47,101

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#153141

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Transatlantic Innovation Week Ukuxhumana Ngokomcimbi

I-Transatlantic Innovation Week, ehlelwe yi-U.S. Embassy nawo wonke ama-consulates general amahlanu, ngumcimbi wezinsuku eziningi ogxile ekubambiswaneni phakathi kweJalimane ne-America kanye namandla aso abanzi okuqamba izinto ezintsha. Ngaphansi kwesilogani sale nyaka esithi "creativity unbound", kwaklanywa i-trailer yomcimbi, ikhasi lokufika kanye namathuluzi aphelele ezinkundla zokuxhumana kubambisene bomcimbi. Umbono obalulekile womcimbi uhlanganisa isilogani nomqondo wokubambisana njengomyalezo oyinhloko.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Transatlantic Innovation Week Ukuxhumana Ngokomcimbi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Transatlantic Innovation Week Ukuxhumana Ngokomcimbi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Transatlantic Innovation Week Ukuxhumana Ngokomcimbi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Amathegi: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Ubuchwepheshe Bokukhiqiza: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Inselele Yokudweba: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Ugqozi: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Ubude Bephrojekthi: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Ukuhamba Kokusebenza: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Amalungu Eqembu: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht