Odaya Home Ukupakisha ngu-Elena Gamalova

Umdwebo Odaya Home Ukupakisha ngu-Elena Gamalova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Odaya Home Ukupakisha

ngu Elena Gamalova

Iklayenti: ODAYA Home

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

12,917

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#151176

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Odaya Home Ukupakisha

Ukupakishwa kwe-Odaya Home okudingekayo ukuze kubonise ubuciko bezintambo ezithungwe ngesandla ezisetshenzisiwe kanye nenani elingokomfanekiso lemihlobiso. Umfanekiso wepigogo, into eyinhloko Eqoqweni lokuqala Lokunakekela Nothando Lekhaya Lase-Odaya, ungumnakekeli ovamile wekhaya. Idizayini yokupakisha yathuthukisa isithombe sepigogo saba ulwembu oluhle lwezimpaphe osagolide, okukhumbuza ukwenza uleyisi ngokwawo. Indaba yomkhiqizo ixoxwa ngaphakathi kwesivalo sebhokisi lesipho, kuyilapho iphepha lethishu elithambile elinesiqubulo somkhiqizo esithi "Ungowakho futhi leli yikhaya, i-Odaya Home" inikeza ukugoqa kwethenda kwendwangu kakotini ye-sateen enhle ngaphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Odaya Home Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Odaya Home Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Odaya Home Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Izilinganiso Nokupakisha: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Amathegi: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ubuchwepheshe Bokukhiqiza: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Inselele Yokudweba: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ucwaningo: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ugqozi: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Ubude Bephrojekthi: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Ukuhamba Kokusebenza: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Amapathenti: Copyrights belong to Elena Gamalova, 2023.
Amakhredithi Ezithombe: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home