Barking Good Okuqukethwe Kwebhrendi ngu-Squared

Umdwebo Barking Good Okuqukethwe Kwebhrendi ngu-Squared ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2024

Barking Good Okuqukethwe Kwebhrendi

ngu Squared

Iklayenti: Squared

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

44,867

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150826

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Barking Good Okuqukethwe Kwebhrendi

Ukunakekelwa kwezilwane ezifuywayo sekufikile enkathini entsha. Abangane abancane abanoboya manje baphathwa njengabalingani emndenini futhi bavame ukuthola ukunakekelwa okwengeziwe. Esaluni yokuhlanza nokuhlobisa enikeza ukunakekelwa okunothile kanye nokuphathwa okusezingeni eliphezulu kwezinja, kuthuthukiswa uhla olubanzi lokuqukethwe kwebhrendi ukuze kwakheke indlela entsha yokukhulumisana ngokubonwayo ukusiza ukuxoxa indaba entsha. Izinja zinobunjalo bazo, isitayela sazo nesimilo sazo futhi ziboniswa njengabalingiswa abafanele ukunakekelwa kwezinja okusezingeni eliphakeme kakhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Barking Good Okuqukethwe Kwebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Barking Good Okuqukethwe Kwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Barking Good Okuqukethwe Kwebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Amathegi: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Ubuchwepheshe Bokukhiqiza: A full visual communication was developed, including print, collateral and digital applications.
Ugqozi: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Ubude Bephrojekthi: The project is developed at the beginning of 2023 and is currently ongoing.
Amalungu Eqembu: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Amakhredithi Ezithombe: Creative Director Yana Okoliyska
Agency SQUARED