Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani ngu-Hiroshi Kurisaki

Umdwebo Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani ngu-Hiroshi Kurisaki ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani

ngu Hiroshi Kurisaki

Iklayenti: Hiroshi Kurisaki Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150366

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani

Umbhalo Wencwadi: I-Sparrow Branding ubunikazi benkampani obenzelwe inkampani ekhiqiza ukukhangisa esekelwe eTokyo, eyasungulwa ngo-2020. Ubunikazi bumboze uphawu, imifanekiso eyinhloko kanye nezitshalo zamaphepha. Ushwelemvu, umsuka wegama lenkampani, ukhonjiswa nesihlahla sephayini njengesihlahla esiwuphawu. Umqondo uvela endabeni lapho isihlahla sephayini sivikela ushwelemvu kuyo yonke ingozi. Amagatsha aphayini angempela, ahlelwe umdwebi wokuhlobisa izimbali, kanye nemodeli yeshwelemvu enokusebenza kwangempela, kwathwebulwa izithombe kunokusetshenziswa kwezithombe zekhompuyutha. Isimo sokubukwa siqinile futhi sinesisindo kunokuba simnandi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Izilinganiso Nokupakisha: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Amathegi: Branding, Logo, Japan, Typography, Blue
Ubuchwepheshe Bokukhiqiza: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Inselele Yokudweba: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Ucwaningo: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Ugqozi: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Ubude Bephrojekthi: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Ukuhamba Kokusebenza: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Amakhredithi Ezithombe: Photo By Bird And Insect Ltd.