Reshock Coffee Ukupakishwa Komkhiqizo ngu-Weiche Wu

Umdwebo Reshock Coffee Ukupakishwa Komkhiqizo ngu-Weiche Wu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Reshock Coffee Ukupakishwa Komkhiqizo

ngu Weiche Wu

Iklayenti: Reshock Coffee

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

18,464

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150344

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Reshock Coffee Ukupakishwa Komkhiqizo

I-Reshock Coffee wumkhiqizo wase-Taiwanese wase-Chiayi County. Umsunguli ukhetha ubhontshisi wekhofi wekhwalithi enhle otshalwe e-Ali Mountain, futhi wethula emhlabeni. Idizayini ye-Reshock Coffee igqugquzelwe ubuhle bokubuka kokuphuma kwelanga entabeni. Ilogo ikhombisa umkhathi wala mavayibhu amahle. Ibhokisi lesipho libonisa uhambo lokubonakala kokuphuma kwelanga, futhi amaphekhi angaphakathi abonisa izici zemvelo namasiko avela kulo mhlaba omkhulu. Ngokukhipha ibhokisi, awukwazanga nje ukunambitha leli khofi lekhwalithi enhle kodwa futhi uzizwele lesi sikhathi esimangalisayo sokuphuma kwelanga usuka entabeni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Reshock Coffee Ukupakishwa Komkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Reshock Coffee Ukupakishwa Komkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Reshock Coffee Ukupakishwa Komkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Izilinganiso Nokupakisha: 420 mm x 200 mm x 40 mm
Amathegi: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Ubuchwepheshe Bokukhiqiza: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Inselele Yokudweba: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Ucwaningo: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Ugqozi: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Ubude Bephrojekthi: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Ukuhamba Kokusebenza: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Amapathenti: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Amalungu Eqembu: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Amakhredithi Ezithombe: Photographer: Weiche Wu