Umdwebo Naked Nature I-Snack Bar ngu-Angela Spindler ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2023
Naked Nature I-Snack Bar
ngu Angela Spindler
Iklayenti: Depot Creative
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#150326Ukuklama
Mayelana ne-Naked Nature I-Snack Bar
Imvelo Enqunu ikhuluma nomhlaba' obuyela ngokuqhubekayo ekusebenzisaneni nemvelo. Umklami udale idizayini necebo lezwi lomkhiqizo kanye nayo yonke imiklamo yokupakisha. Ama-flavour omkhiqizo achazwa nge-typography enkulu, enesibindi edwetshwe ngesandla ephuma ephaketheni, ukuvuma ngekhanda iqiniso lokuthi ama-flavour ngaphakathi angakwazi ukuquleka. Ulimi lomkhiqizo luyadlala futhi luthembekile njengoba kunjalo ngamaphakheji. Imvelo eluhlaza yebha ibonakala ekuqinisekiseni kwayo okuzinzile, kusetshenziswa isembozo esivundisiwe sasekhaya. Ama-SRT's aphrintiwe ama-CMYK anombala wendawo ongu-1 kanye nevanishi enamanzi ye-satin egcwele yonke indawo.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Naked Nature I-Snack Bar iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Naked Nature I-Snack Bar ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Naked Nature I-Snack Bar iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Izilinganiso Nokupakisha
- Compostable rewind (@home)
- Amathegi
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Ubuchwepheshe Bokukhiqiza
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Inselele Yokudweba
- Securing vibrant colours on an uncoated compostable stock
- Ugqozi
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Ubude Bephrojekthi
- 12 months, Sydney Australia
- Ukuhamba Kokusebenza
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Amalungu Eqembu
- Angela Spindler, Designer /Creative Director
Okuxhasiwe
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