Douyin Uhlelo Lokusebenza Lwedeskithophu ngu-Douyin Experience Design Center

Umdwebo Douyin Uhlelo Lokusebenza Lwedeskithophu ngu-Douyin Experience Design Center ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina I-Inthafeyi.

IsilivaI-Inthafeyi· 2023

Douyin Uhlelo Lokusebenza Lwedeskithophu

ngu Douyin Experience Design Center

Iklayenti: Douyin Group

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-I-Inthafeyi

60,142

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149651

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Douyin Uhlelo Lokusebenza Lwedeskithophu

I-Douyin PC iwuhlelo lokusebenza lwedeskithophu kanye nesixhumi esibonakalayo sewebhu sokubuka okuqukethwe kwevidiyo kumakhompuyutha womuntu siqu. I-Douyin PC yakhelwe ukubukwa esikrinini esikhulu ekhaya, ezikhathini zokuzilibazisa nangesikhathi ungekho emsebenzini. Ukuzulazula okungakwesokunxele kunikeza amashaneli ami mpo, futhi ikhasi lokunconyiwe livuleka ngokuzenzakalelayo. Abasebenzisi bangashintsha amavidiyo ngokuskrola igundane futhi basebenzise okhiye abasheshayo ukuthanda nokugcina okuqukethwe. Ukuthenga ngesikhathi kudlala ividiyo kanye nokupha izipho ngesikhathi sokusakaza bukhoma nakho kuyasekelwa. Isakhiwo esizivumelanisayo sifanele osayizi bezikrini be-MacOS ne-Windows.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Douyin Uhlelo Lokusebenza Lwedeskithophu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Douyin Uhlelo Lokusebenza Lwedeskithophu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Douyin Uhlelo Lokusebenza Lwedeskithophu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Izilinganiso Nokupakisha: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Amathegi: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Ubuchwepheshe Bokukhiqiza: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Inselele Yokudweba: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Ucwaningo: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Ugqozi: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Ubude Bephrojekthi: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Ukuhamba Kokusebenza: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Amalungu Eqembu: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Amakhredithi Ezithombe: Pictures and videos are from the free resource website： http://pixabay.com/zh/