Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla ngu-Hangzhou Chancemate Tech Corp.

Umdwebo Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla ngu-Hangzhou Chancemate Tech Corp. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla

ngu Hangzhou Chancemate Tech Corp.

Iklayenti: Shanghai Jiashang Information Technology Co., LTD

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

12,568

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149013

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla

Plant Professor iwuchungechunge lokuphakishwa lohlobo lomkhiqizo wokudla olususelwa ezitshalweni, oluqondiswe kubathengi abasebasha basemadolobheni eChina. Uhlu luhlanganisa amadombolo amancane, i-jelly kanye nekhofi. Isimo esibonakalayo esiyisicaba sihlanganisa uchungechunge futhi sihlanganise ulwazi lwezithako namandla ekhalori kuhlelo olulodwa lokubonisa. Amaphethini abonakalayo nemidwebo engaqondene naqondile ahlelwe ngendlela ekhululekile ngabomu ukuze kudalwe umoya ozothile. Amalebula angaphambili abonisa uphawu lwebhizinisi, umkhiqizo kanye nesilinganiso sezithako. Amabhokisi amancane enziwe ngephepha elingasetshenziswa kabusha ngezinto zokuphrinta ezingalimazi imvelo, futhi angena kalula esikhwameni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Izilinganiso Nokupakisha: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Amathegi: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Ubuchwepheshe Bokukhiqiza: Recyclable paper, environmentally friendly printing materials
Inselele Yokudweba: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Ucwaningo: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Ugqozi: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Ubude Bephrojekthi: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Ukuhamba Kokusebenza: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Amalungu Eqembu: Jin Xie