The Dark Side of the Moon Incwadi Yothando ngu-Maria-Luisa Uth

Umdwebo The Dark Side of the Moon Incwadi Yothando ngu-Maria-Luisa Uth ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

The Dark Side of the Moon Incwadi Yothando

ngu Maria-Luisa Uth

Iklayenti: Fortuna Design Studio

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Mayelana ne-The Dark Side of the Moon Incwadi Yothando

I-Dark Side of the Moon incwadi yothando exoxa ngendaba yothando yesiShayina. Le phrojekthi ibungaza idizayini yokuphrinta yakudala ngokugxila ohlotsheni, imidwebo, ukwakheka kwezithombe nezinto zokwakha. Iphakheji yohlamvu iyavuleka bese kubonakala uhlangothi olumnyama lwenyanga. Incwadi igoqwe njengesikhwama semali, indlela yokugoqa evela eJapan eyafika eYurophu ngekhulu le-18 futhi yaduma njengendlela yokugoqa izinhlamvu zothando. Iphepha elisetshenzisiwe, elingagoqwa ngaphandle kokuqhekeka futhi elishintshashintshayo, livumela izinhlangothi ezimbili zohlamvu zihlangane lapho libambe ukukhanya.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

The Dark Side of the Moon Incwadi Yothando iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Dark Side of the Moon Incwadi Yothando ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Dark Side of the Moon Incwadi Yothando iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

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Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Izilinganiso Nokupakisha: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Amathegi: graphic design, illustration, print, type design, package design
Ubuchwepheshe Bokukhiqiza: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Inselele Yokudweba: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Ucwaningo: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Ugqozi: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Ubude Bephrojekthi: started August in Hangzhou and finished November in Hangzhou
Ukuhamba Kokusebenza: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Amakhredithi Ezithombe: Qianli Ma, Maria-Luisa Uth