Nutrili Ama-Supplement Branding ngu-Cansu Dagbagli Ferreira

Umdwebo Nutrili Ama-Supplement Branding ngu-Cansu Dagbagli Ferreira ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Nutrili Ama-Supplement Branding

ngu Cansu Dagbagli Ferreira

Iklayenti: Nutrili

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#147623

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Nutrili Ama-Supplement Branding

Izithako ezihlwabusayo, izinzuzo ezingenakuphikwa. I-Nutrili imayelana nokuletha izithasiselo zekhwalithi ephezulu, zemvelo nezisimeme. I-Cansu Dagbagli Ferreira yanikezwa umsebenzi wokudala ubunikazi bomkhiqizo obubonakalayo kanye nemiklamo yokupakisha. Ubunikazi obubonakalayo buhlanganisa umoya wobusha nowesimanje womkhiqizo, ngendlela yawo enesibindi. Sekukonke, kungukubonakaliswa kobunikazi bomkhiqizo namanani. Idizayini yokupakisha ayikhangi nje kuphela kodwa futhi iklanywe ngokucabangisisa ukuze ikhange izethameli eziqondiwe. Ukusetshenziswa kwemibala egqamile kanye ne-typography enkulu kuxhumanisa ukugxila komkhiqizo ezithakweni ezimsulwa nezihlanzekile.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Nutrili Ama-Supplement Branding iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Nutrili Ama-Supplement Branding ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Nutrili Ama-Supplement Branding iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Izilinganiso Nokupakisha: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Amathegi: supplements, vitamins, collagen, label, packaging, design
Ubuchwepheshe Bokukhiqiza: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Inselele Yokudweba: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Ugqozi: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Ubude Bephrojekthi: 3 months, Istanbul & Dubai
Ukuhamba Kokusebenza: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Amalungu Eqembu: Designer: Cansu Dagbagli Ferreira
Amakhredithi Ezithombe: Photography: Lara Zankoul + Büşra Sarıoğlu