Umdwebo Golden Cat Ubhiya ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Golden Cat Ubhiya

ngu Jin Zhang

Iklayenti: InBev jinlongquan beer (Hubei) Co., Ltd

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

13,680

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#146768

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Golden Cat Ubhiya

Lona ubhiya ophuzwa ebusuku. Umklami ukhethe ikati abathengi abalithanda kakhulu njengesithombe esiyinhloko sokuklama, ukuze ubhiya ukwazi ukusungula ngokushesha ukuxhumana okungokomzwelo nabathengi ngenkathi ukwandisa ukusondelana. Ngesikhathi esifanayo, ikati elithanda imisebenzi yasebusuku lihambisana kakhulu nesikhathi sokusebenzisa (ukusetshenziswa ebusuku) ukuma kwaleli wayini. Ekugcineni, umklami uphinde wasebenzisa amaphethini akudala aseYurophu okuhlobisa, okwenza ilebula likabhiya lonke ligcwale ubumnandi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Golden Cat Ubhiya iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Golden Cat Ubhiya ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Golden Cat Ubhiya iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Izilinganiso Nokupakisha: Width 58mm x Depth 58mm x Height 188mm
Amathegi: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Ubuchwepheshe Bokukhiqiza: Glass bottle sticker
Inselele Yokudweba: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Ucwaningo: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Ugqozi: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Ubude Bephrojekthi: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Ukuhamba Kokusebenza: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.