Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ngu-E2W Studio

Umdwebo Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ngu-E2W Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

ngu E2W Studio

Iklayenti: E2W Studio

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

12,955

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#146150

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

Umbhalo Wencwadi: I-Momenten iyipakheji edwetshiwe yewayini elinamagwebu elingenaso ushukela, elithengiswa emagobolondweni amancane. Igama lomkhiqizo libhekisela esikhathini esifanele sokuphuza, singekho ekuqaleni kakhulu noma sekwedlule. Umfanekiso wophawu wakhiwe ngezinhlamvu ezibizwa ngokuthi izilo zamagwebu, ezikhuthazwe ubuso obuncane obakhiwa ngophawu lokuloba. Isimo ngasinye sesilo sikhombisa ukunambitheka okuthile, lapho izimo eziyindilinga zimele ukunambitheka okuthambile, kanti izimo ezibukhali zona zimele ukunambitheka okunamandla, okusiza abathengi ukuthi bathole ukunambitheka abakuthandayo. Uhlelo lokugcina olubizwa ngokuthi i-KAI luyandisa lendlela efanayo ephumule futhi ejabulisayo. Umklamo waqedwa ngonyaka wezi-2021.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Momenten Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Izilinganiso Nokupakisha: Depth 180mm x Height 140mm
Amathegi: Wonderful, Vogue, Party, Happy, Open-Minded
Ubuchwepheshe Bokukhiqiza: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Inselele Yokudweba: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Ucwaningo: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Ugqozi: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Ubude Bephrojekthi: The project was completed in 2021.
Ukuhamba Kokusebenza: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Amakhredithi Ezithombe: N/A