Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo ngu-Tiger Pan

Umdwebo Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo

ngu Tiger Pan

Iklayenti: Yunnanbaiyaogroup Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

20,758

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145832

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo

Umbhalo Wencwadi: I-Yunnan Baiyao ingumklamo wokuphakishwa wohlu lwepulasitiki yamazinyo yezingane. Umlingiswa wohlobo lwebhrendi uyifu lengane, oluphehlwe ngegama lebhrendi, lapho u-yun echaza khona ifu. Umlingiswa uvela ngezinhlobonhlobo zezimo zobuso ukukhombisa iminyaka yobudala ehlukene. Imifanekiso idwetshwe ngendlela yokupenda yezingane ukudonsa ukunakwa komama ehholo lokuthengisa. Amabhokisi ahambisana nokubekwa ehholo ngokuya ngokuvundlile nangokuya ngokuqondile, futhi amabhokisi kastroberi ahlanganiswa abe umfanekiso omkhulu wesitroberi. Ukuphakishwa kwenziwe nge-PLA, ebola phakathi kwezinyanga ezimbili nezilishumi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yunnan Baiyao Umsebenzi Oyinhloko: Ukuphakishwa Kwepulasitiki Yamazinyo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Izilinganiso Nokupakisha: Width 46mm x Depth 39mm x Height 159mm
Amathegi: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Ubuchwepheshe Bokukhiqiza: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Inselele Yokudweba: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Ucwaningo: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Ugqozi: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Ubude Bephrojekthi: The project lasts 2 months, designed in Shenzhen
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amalungu Eqembu: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Amakhredithi Ezithombe: Tiger Pan