Umdwebo Heralbony Ukupakisha ngu-Atsushi Morita ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Heralbony Ukupakisha

ngu Atsushi Morita

Iklayenti: Paper Parade Inc.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

31,487

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145156

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Heralbony Ukupakisha

I-Heralbony wuchungechunge lokupakisha olwenzelwe uphawu lwezobuciko nempilo olusebenzisa imisebenzi yobuciko yabaculi abaphila nokukhubazeka emfashinini nasekwakhiweni kwangaphakathi. Iphepha eliluhlaza okwesibhakabhaka elilodwa, elikhethwe ezinhlotsheni zamaphepha ezingaphezu kuka-9,000, lisetshenziselwa konke ukupakisha namathuluzi okuphawula amakhasimende awathintayo. Okuluhlaza okwesibhakabhaka wumbala oyisifanekiselo soSuku Lomhlaba Lwe-Autism. Iphepha elikhethiwe likhulu futhi linobunjalo obufana nomsebenzi wezandla. Kusetshenziswa kuphela ukugxivizwa kwefoyili, endaweni eyodwa nangosayizi owodwa, okususa isigaba sokuhlolwa kombala futhi kugcine izindleko ziphansi. Uhla lubandakanya amabhokisi emikhiqizo, amabhokisi ezipho nezikhwama zokuthenga.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Heralbony Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Heralbony Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Heralbony Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Izilinganiso Nokupakisha: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Amathegi: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Ubuchwepheshe Bokukhiqiza: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Inselele Yokudweba: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Ucwaningo: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Ugqozi: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Ubude Bephrojekthi: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Ukuhamba Kokusebenza: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Amakhredithi Ezithombe: Photographer Yusuke Tsuchida, 2019 to 2022.