Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo ngu-Wen Liu

Umdwebo Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo ngu-Wen Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo

ngu Wen Liu

Iklayenti: Shenzhen Oracle Creative Design Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

27,578

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144973

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo

I-Shaoxing Nverhong Winery Co., Ltd. inomlando omude. Yasungulwa ngo-1919, ingummeleli we-Huangjiu. Itholakala eShangyu Dongguan, eShaoxing City, esifundazweni saseZhejiang. Ingenye yezinkampani eziwumgogodla wemboni ye-Huangjiu e-China kanye nophiko lwephini likasihlalo Wegatsha Le-China Alcohol Industry Association. I-Nuerhong Huangjiu yenziwe ngerayisi elimhlophe elimnandi kakhulu, elinombala ocacile futhi osobala, elithambile kodwa elicebile. ukunambitheka kanye nephunga elinamandla nelihlala isikhathi eside.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Izilinganiso Nokupakisha: 125X117X320mm
Amathegi: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Ubuchwepheshe Bokukhiqiza: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Inselele Yokudweba: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Ucwaningo: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Ugqozi: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Ubude Bephrojekthi: 2021.6-2022.3
Ukuhamba Kokusebenza: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Amalungu Eqembu: Wen Liu
Xianguo Wang