New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha ngu-CCB Fintech Co., Ltd.

Umdwebo New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha ngu-CCB Fintech Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha

ngu CCB Fintech Co., Ltd.

Iklayenti: China Construction Bank Corporation

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144972

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha

Imvilophu Ebomvu Yonyaka Omusha yiseti yeziqu ezintathu zemvilophu ebomvu ezakhelwe iKhisimusi Yonyaka Omusha WamaShayina. Imvilophu ebomvu isipho sesiko lamaShayina esisetshenziselwa ukugubha Ubusuku Bonyaka Omusha, futhi igama elithi Li Shi liqukethe incazelo yezinto ezinhle nenhlanhla. Umklamo ngamunye usekelwe embingelelweni yesiko: inhlanzi ephumelelayo, i-tangerine enenhlanhla, kanye nesigege sethuba lenhlanhla. Imifanekiso ithatha isakhiwo semali yasendulo yamaShayina futhi ihlanganise leso sakhiwo nophawu ngalunye ngamachashazi alula, imigqa, kanye nezindawo ezisagxathu. Imvilophu ngayinye ilinganiselwa kumamilimitha angu-180 ngo-90.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. New Year's Red Envelopes Iphakheji Lemvilophu Ebomvu Yonyaka Omusha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Izilinganiso Nokupakisha: Specifications: electronic image format
Size: 180 * 90mm
Amathegi: Red envelopes, New Year's, Chinese, auspicious, luck
Ubuchwepheshe Bokukhiqiza: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Inselele Yokudweba: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Ucwaningo: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Ugqozi: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Ubude Bephrojekthi: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Amalungu Eqembu: Chen Lei,Shusheng Liu