Jinlongquan Beer Ibhokisi Lesipho ngu-Jin Zhang

Umdwebo Jinlongquan Beer Ibhokisi Lesipho ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Jinlongquan Beer Ibhokisi Lesipho

ngu Jin Zhang

Iklayenti: InBev jinlongquan beer (Hubei) Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

18,068

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144964

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jinlongquan Beer Ibhokisi Lesipho

Leli bhokisi lesipho lisebenzisa irekhoda edume kakhulu ngeminyaka yawo-1980s njengesibonelo sokudalwa, esizokhumbuza abantu abaningi, okuhlanganisa nentsha, ngezinkumbulo zabo futhi sizuze ukuxhumana okuhle kwemizwa. Umklami usebenzise ibhokisi lekhadibhodi likathayela ukuklama, okusebenzayo, okuvumelana nemvelo nokonga izindleko. Ngesikhathi esifanayo, wavula ngobuciko izimbobo ezintathu eziyindilinga ngaphambili kwebhokisi lesipho, elikwazi ukubona ngokunembile izinhlobo ezahlukene zemikhiqizo kabhiya ngaphakathi, ukufeza umklamo wezinga lesithathu lomzwelo, ukuvikelwa kwemvelo kanye nomsebenzi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Jinlongquan Beer Ibhokisi Lesipho iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Jinlongquan Beer Ibhokisi Lesipho ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Jinlongquan Beer Ibhokisi Lesipho iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Izilinganiso Nokupakisha: Width 370mm x Depth 70mm x Height 310mm
Amathegi: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ubuchwepheshe Bokukhiqiza: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Inselele Yokudweba: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Ucwaningo: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Ugqozi: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Ubude Bephrojekthi: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Ukuhamba Kokusebenza: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Amapathenti: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer