Tsingtao 9 Degrees Ukupakishwa Kukabhiya ngu-Jin Zhang

Umdwebo Tsingtao 9 Degrees Ukupakishwa Kukabhiya ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Tsingtao 9 Degrees Ukupakishwa Kukabhiya

ngu Jin Zhang

Iklayenti: Tsingtao Beer

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144952

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tsingtao 9 Degrees Ukupakishwa Kukabhiya

I-Tsingtao Beer ingenye yezinhlobo zikabhiya ezidume kakhulu e-China. Ngokwesisekelo sokugqamisa umkhiqizo, uhlangothi lomkhiqizo ludinga ukukhombisa izici zendawo zesifundazwe ngasinye. Umklami usebenzisa i-Hubei"Yellow Crane Tower" ukukhombisa izici zendawo. Ngaphezu kwalokho, i-Xiangyun, i-Crane, kanye ne-bottleneck "Phoenix Feather" (U-Hubei uthanda kakhulu i-Phoenix) yenza sonke isithombe sibe nezimo; Ngesikhathi esifanayo, gqamisa "9 degree", indawo enkulu yokuthengisa yomkhiqizo, ukuze ukhuthaze ngempumelelo ukuthengisa.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Tsingtao 9 Degrees Ukupakishwa Kukabhiya iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tsingtao 9 Degrees Ukupakishwa Kukabhiya ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tsingtao 9 Degrees Ukupakishwa Kukabhiya iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Izilinganiso Nokupakisha: Width 65mm x Depth 65mm x Height 265mm
Amathegi: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Ubuchwepheshe Bokukhiqiza: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Inselele Yokudweba: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Ucwaningo: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ugqozi: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Ubude Bephrojekthi: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Ukuhamba Kokusebenza: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Amapathenti: Intellectual property/patents/copyrights owned by Tsingtao Brewery