It Is In Your Genes Ubunikazi Obuguqukayo ngu-Bianka Foldi and Robert Valoczi

Umdwebo It Is In Your Genes Ubunikazi Obuguqukayo ngu-Bianka Foldi and Robert Valoczi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

It Is In Your Genes Ubunikazi Obuguqukayo

ngu Bianka Foldi and Robert Valoczi

Iklayenti: Genecontact

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144669

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-It Is In Your Genes Ubunikazi Obuguqukayo

Lobu bunikazi bomkhiqizo benzelwe isevisi ye-genotyping, lapho ukuthambekela kwezifo zofuzo okungenzeka kube khona kungatholwa. Njengesakhiwo se-DNA, umqondo wokuklama nawo wakhelwe phezu kwesimiso samakhodi, okungukuthi amakhodi e-Morse aklanywe ngokukhethekile amelela izinhlamvu zezinhlamvu. Noma yiliphi igama lingabonwa ngale ndlela, kuguqule ilogo emile ibe ubunikazi obuguquguqukayo. Ilogo, okuyigama leKlayenti elibhalwe amakhodi, ithatha umumo we-double-helical structure ye-DNA. Yile ndlela ibhizinisi leKlayenti eliboniswa ngayo ngokomqondo nangokombono kubunikazi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

It Is In Your Genes Ubunikazi Obuguqukayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. It Is In Your Genes Ubunikazi Obuguqukayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. It Is In Your Genes Ubunikazi Obuguqukayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Amathegi: dynamic brand identity, flexible brand identity, brand identity
Ubuchwepheshe Bokukhiqiza: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Ugqozi: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Ubude Bephrojekthi: The project started in July 2021 October in Budapest. The website development is still ongoing.
Amalungu Eqembu: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon