Hainan Beer Ukupakishwa Kukabhiya ngu-China Resources Snow Breweries Ltd.

Umdwebo Hainan Beer Ukupakishwa Kukabhiya ngu-China Resources Snow Breweries Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Hainan Beer Ukupakishwa Kukabhiya

ngu China Resources Snow Breweries Ltd.

Iklayenti: China Resources Snow Breweries

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

32,946

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144565

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hainan Beer Ukupakishwa Kukabhiya

I-Hainan Beer ingumklamo wokupakishwa kukabhiya ophefumulelwe yizwe nemvelo kanye namasiko ase-Hainan. Ibhodlela lengilazi liphethe amaphethini aqoshiwe athathwe emagagasini olwandle, ezikebheni ezintwezayo, ezindaweni zezibani zasolwandle, ezihlahleni zikakhukhunathi kanye nasezinyonini zasolwandle, futhi isimo salo esincane sisekela ukubanjwa ngesandla esisodwa. Ithini le-aluminium liphrintwe nge-inki eguqula umbala ngokushisa (thermochromic ink), ngakho iphethini yesitembu seposi ivela kancane kancane njengoba izinga lokushisa lehla ngesikhathi sokufakwa esiqandisini. Ibhokisi langaphandle lenziwe ngephepha le-kraft futhi limise okwepotimende. Lokhu kupakishwa kuxhumanisa ubhiya nezindawo ezinhle zendawo kanye nendlela yokuphila yasekhaya ekhululekile.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Hainan Beer Ukupakishwa Kukabhiya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Hainan Beer Ukupakishwa Kukabhiya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hainan Beer Ukupakishwa Kukabhiya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Izilinganiso Nokupakisha: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Amathegi: beer, localization of design, Hainan, cultural elements, Hainan style
Ubuchwepheshe Bokukhiqiza: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Inselele Yokudweba: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Ucwaningo: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Ugqozi: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Ubude Bephrojekthi: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Ukuhamba Kokusebenza: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Amalungu Eqembu: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao