Cidih Ubunikazi Bomkhiqizo ngu-Peng Wang

Umdwebo Cidih Ubunikazi Bomkhiqizo ngu-Peng Wang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2023

Cidih Ubunikazi Bomkhiqizo

ngu Peng Wang

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#142225

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cidih Ubunikazi Bomkhiqizo

I-Cidih ubunikazi bomkhiqizo obakhelwe isikhungo semfundo nocwaningo lwesayensi eMilan, e-Italy, esakhiwe ngokuhlanganyela iTsinghua University nePolitecnico di Milano. Izinhlamvu C no-D zakha izimo eziphambene nezingaphambene zomunye nomunye, okufanekisela ubunye phakathi kwethiyori nomsebenzi wangempela, kanye nokubandakanya kwesikhulumi samazwe ngamazwe. Isigqumo esiyisiyingi esiphakathi sifanekisela ilanga eliphumayo. Uhlamvu H lumele igama elithi hub (isikhungo), futhi isimo saso esingekho sibambe isithombe-nzansi segama. Lolu bunikazi lusetshenziswa ezinsizeni eziphrintiwe, ezimpawini zedijithali, amawebhusayithi, izikrini, amakhasi asikiwe kanye ne-acrylic.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Cidih Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Cidih Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Cidih Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Izilinganiso Nokupakisha: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Amathegi: Brand Identity, Logo, VI
Ubuchwepheshe Bokukhiqiza: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Inselele Yokudweba: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Ucwaningo: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Ugqozi: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Ubude Bephrojekthi: The project was started in November, 2020 and put into operation in May, 2021.
Ukuhamba Kokusebenza: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Amalungu Eqembu: Peng Wang