Borjomi Ukupakisha Kweshicilelo Esikhethekile ngu-Antonia Skaraki

Umdwebo Borjomi Ukupakisha Kweshicilelo Esikhethekile ngu-Antonia Skaraki ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Borjomi Ukupakisha Kweshicilelo Esikhethekile

ngu Antonia Skaraki

Iklayenti: Borjomi

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

17,918

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141264

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Borjomi Ukupakisha Kweshicilelo Esikhethekile

Ukuzamazama okunamandla, izibani zomlilo ezihlomisa isibhakabhaka saseBorjomi, kanye nomlingiswa onobukho obunamandla, inhlengethwa. Umsimbithi oguqulwe waba yisimboli yamasiko aseGeorgia. Umfanekiso ocacile we-"Umvuseleli Omkhulu". I-Borjomi igqoke ukukhanya kwemikhosi, kanti inhlengethwa iyaphakama isuka enqonsini, iphuma emanzini asheshayo. Ngakuyo, isiphambano saseBolnisi emanzini, isikhungo sokuphila. Imigqa yomchilo ihlanganiswa nemigqa yezibani zomlilo eziqhumayo, igcizelela ukunyakaza. Umbala obomvu wenza umkhosi ube namandla kakhulu, kanti amanzi aphazanyiswa amagingqa okuzamazama kokudala.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Borjomi Ukupakisha Kweshicilelo Esikhethekile iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Borjomi Ukupakisha Kweshicilelo Esikhethekile ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Borjomi Ukupakisha Kweshicilelo Esikhethekile iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Amathegi: Packaging design, limited edition, can design, sparkling water
Inselele Yokudweba: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Ugqozi: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Ubude Bephrojekthi: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Ukuhamba Kokusebenza: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Amalungu Eqembu: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris