XYG Window Umfanekiso Ophathelene Nobunikazi ngu-Xinyue Guo

Umdwebo XYG Window Umfanekiso Ophathelene Nobunikazi ngu-Xinyue Guo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2023

XYG Window Umfanekiso Ophathelene Nobunikazi

ngu Xinyue Guo

Iklayenti: XYG Studio

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

10,850

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140907

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-XYG Window Umfanekiso Ophathelene Nobunikazi

I-XYG Window ubunikazi bokubonakala obudalelwe isitudiyo sokuklama. Lobu bunikazi buhlanganisa ubuciko bendabuko yesiShayina lwezifundiswa (literati) nobulula besimanje. Igama lomsunguli wesitudiyo lahlukaniswa lwaba yizinhlamvu ezibhaliwe, kwabe sekuhlelwa kabusha ngesitayela sezimpawu zendabuko zokunamathiselwa (traditional seals). Izinto zokuhlobisa zasuswa, futhi isimo sacwengwa ngamagrid kanye nomjikelezo wamanani we-Fibonacci (Fibonacci spiral). Umbono wavela emibhalweni yasendulo yesiShayina yezimpawu (seal script) nasezivulweni zamafasitela ezingadini zesiko laseSuzhou. Kuwebhusayithi, izikhala eziphephayo nezingaphephile, ezaziwa ngokuthi yin no-yang, zisebenza njengezinkinobho zokuzulazula.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

XYG Window Umfanekiso Ophathelene Nobunikazi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. XYG Window Umfanekiso Ophathelene Nobunikazi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. XYG Window Umfanekiso Ophathelene Nobunikazi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Izilinganiso Nokupakisha: N/A
Amathegi: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Ubuchwepheshe Bokukhiqiza: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Inselele Yokudweba: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Ucwaningo: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Ugqozi: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Ubude Bephrojekthi: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Ukuhamba Kokusebenza: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Amalungu Eqembu: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Amakhredithi Ezithombe: Xinyue Guo