Koch's Meerrettich Ukwenza Kabusha ngu-Wolkendieb Design Agency

Umdwebo Koch's Meerrettich Ukwenza Kabusha ngu-Wolkendieb Design Agency ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Koch's Meerrettich Ukwenza Kabusha

ngu Wolkendieb Design Agency

Iklayenti: KOCHS Meerrettich & Feinkost GmbH

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140491

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Koch's Meerrettich Ukwenza Kabusha

Isiqubulo sibuyela ezimpandeni, njengamanje sinqoba imboni yokudla. Imifino yezimpande yasendulo, ehlanganisa i-horseradish, okwamanje ithandwa kakhulu. Ukuze kuvuselelwe umkhiqizo emashalofini, u-Wolkendieb wethule kabusha ubunikazi bomkhiqizo we-Kochs kanye nephothifoliyo yokupakisha. Ilogo yenziwe yesimanje ukuze ibe nesibindi futhi ibonakale kakhudlwana. Idizayini entsha igxile ekuboniseni izithako zemvelo ezingakacutshungulwa kanye nezindlela zokupheka ezihlanzekile ngaphandle kwezithasiselo noma izinto ezilondolozayo. Okusha kusuka ensimini kuqonde kumthengi: ngokuqondile, kalula nangothando okulungiselelwe!

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Koch's Meerrettich Ukwenza Kabusha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Koch's Meerrettich Ukwenza Kabusha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Koch's Meerrettich Ukwenza Kabusha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Izilinganiso Nokupakisha: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Amathegi: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ubuchwepheshe Bokukhiqiza: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Inselele Yokudweba: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Ucwaningo: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Ugqozi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Ubude Bephrojekthi: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Ukuhamba Kokusebenza: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Amalungu Eqembu: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen