Joy of Playing Ukuhlonzwa Kophawu ngu-Squared

Umdwebo Joy of Playing Ukuhlonzwa Kophawu ngu-Squared ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2022

Joy of Playing Ukuhlonzwa Kophawu

ngu Squared

Iklayenti: Balin

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

15,918

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140424

Thola Manje Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Joy of Playing Ukuhlonzwa Kophawu

Injabulo Yokudlala umfanekiso wophawu owenzelwe i-Balin, inkampani eyenza amathoyizi ezingane. Lolu hlonzo lumbandakanya ilogo, izinto zophawu, ukupakishwa kanye nemibala nezimo zamathoyizi kanye nabalingiswa. Ulimi lokubukwa lulula, ngezimo eziyisisekelo, umbalabala onciphisiwe kanye nemidwebo yombala wamanzi. Umlingiswa ngamunye wethoyizi unegama nendaba yakhe, okusiza izingane ukwakha uxhumano lomzwelo. Izinto ezikhethiwe zifaka phakathi ukhuni, i-plywood, iphepha, ukotini wemvelo kanye nopende osuselwa emanzini nasezitshalweni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Joy of Playing Ukuhlonzwa Kophawu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Joy of Playing Ukuhlonzwa Kophawu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Joy of Playing Ukuhlonzwa Kophawu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Amathegi: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ubuchwepheshe Bokukhiqiza: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Inselele Yokudweba: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Ucwaningo: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Ugqozi: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Ubude Bephrojekthi: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Ukuhamba Kokusebenza: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Amalungu Eqembu: Creative Director - Yana Okoliyska