Al Mocha Port Ukupakishwa Kwekhofi ngu-Elena Gamalova

Umdwebo Al Mocha Port Ukupakishwa Kwekhofi ngu-Elena Gamalova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Al Mocha Port Ukupakishwa Kwekhofi

ngu Elena Gamalova

Iklayenti: Al Mocha Port

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140423

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Al Mocha Port Ukupakishwa Kwekhofi

Uchungechunge lwemiklamo yokupakisha ye-Al Mocha Port, Saudi Arabia. Idizayini igqugquzelwe umlando, isiko, kanye nemvelaphi ukuze kwakheke ubuwena obuqinise ubuqiniso nobungcweti. Iphakheji ihlanzekile, iyaqondakala, ihlukile, futhi ayigcwele ulwazi, ihlanganisa okwedlule nesimanje. Imibala yeNavy Blue, Forest Green, kanye neGolide ihlose ukuheha ukunaka kwamakhasimende. Umfanekiso wekhofi ezinhlangothini ugcizelela isimo sengqondo sokunaka somenzi ekukhethweni komkhiqizo. Isistimu yokulebula eguquguqukayo ivumela umkhiqizo ukuthi uvumelanise okunikezwayo kalula, unyaka wonke.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Al Mocha Port Ukupakishwa Kwekhofi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Al Mocha Port Ukupakishwa Kwekhofi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Al Mocha Port Ukupakishwa Kwekhofi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Izilinganiso Nokupakisha: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Amathegi: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ubuchwepheshe Bokukhiqiza: Aluminum Stand Up Pouch, flat bottom, quad seal.
Inselele Yokudweba: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Ucwaningo: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ugqozi: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Ubude Bephrojekthi: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Ukuhamba Kokusebenza: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Amakhredithi Ezithombe: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova