Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka ngu-Pilotfisch GmbH and Co. KG

Umdwebo Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka ngu-Pilotfisch GmbH and Co. KG ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2022

Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka

ngu Pilotfisch GmbH and Co. KG

Iklayenti: Buddy Workwear Manufaktur

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

48,608

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140102

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka

I-Buddy Workwear yingubunikazi bemaka obudalelwe umkhiqizi wezingubo zomsebenzi eJalimane. Igama elithi Buddy lakha umnyombo wobunikazi futhi lisuselwa egameni lenkampani eyayikade ikhona. Umbala oluhlaza okuthe njephu usebenza njengombala oyinhloko futhi wenza imikhiqizo nezithombe kuqhame, kanti umbala oluhlaza okusasibhakabhaka usetshenziswa njengombala wokugcizelela nokuqhakambisa. Le mibala emibili iyahambisana njengabangani. Ubhalo olucacile namagama alula asekela isimo somqondo esiqondile semaka. Lobu bunikazi busetshenziswa ezincwadaneni eziphrintiwe, kuwebhusayithi, kuvidiyo nasemkhankasweni wezokuxhumana komphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Buddy Workwear Umsebenzi Oyinhloko: Ubunikazi Bemaka iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Izilinganiso Nokupakisha: Brochures DIN A4
Amathegi: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Ubuchwepheshe Bokukhiqiza: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Inselele Yokudweba: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Ucwaningo: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Ugqozi: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Ubude Bephrojekthi: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Ukuhamba Kokusebenza: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Amalungu Eqembu: Pilotfisch GmbH & Co. KG
Amakhredithi Ezithombe: Photography: Fotografie Witte Wattendorff GmbH, Münster