Umdwebo Bank of England Ukuthwebula Izithombe ngu-Matteo Ruisi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukuthwebula Izithombe.
IbhulonziUkuthwebula Izithombe· 2022
Bank of England Ukuthwebula Izithombe
ngu Matteo Ruisi
Iklayenti: Bank of England
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukuthwebula Izithombe
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#139565Ukuklama
Mayelana ne-Bank of England Ukuthwebula Izithombe
Omunye wemisebenzi ye-Bank of England ukuphrinta amaphephandawonke. Amaphephandawonke e-British Pound Sterling anezici ezahlukene eziwenza ahluke. Ukuthwebula kwamaphephandawonke kwethulwe njengengxenye yephrojekthi enkulu yobunikazi bokubonakalayo, kodwa-ke, amaphephandawonke angaphindwa kuphela ngokulandela imithetho eqinile. Izithombe, ezithathwe nge-lensi ye-macro, ziveza izici zokuphepha, abalingiswa, nobuhle bomklamo wazo. Izithombe zihlanganiswe zaba yizigaba ezi-3: amaqoqo amaphephandawonke, imininingwane, nokungacacile.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Bank of England Ukuthwebula Izithombe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Bank of England Ukuthwebula Izithombe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Bank of England Ukuthwebula Izithombe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Izilinganiso Nokupakisha
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Amathegi
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Ubuchwepheshe Bokukhiqiza
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Inselele Yokudweba
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Ucwaningo
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Ugqozi
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Ubude Bephrojekthi
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Ukuhamba Kokusebenza
- Images for branded photography can be used on digital and print applications.
- Amapathenti
- Bank of England
- Amalungu Eqembu
- Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell - Amakhredithi Ezithombe
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
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