Top Mercury Iwebhusayithi ngu-Daniel Houle

Umdwebo Top Mercury Iwebhusayithi ngu-Daniel Houle ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Iwebhu.

InsimbiIwebhu· 2023

Top Mercury Iwebhusayithi

ngu Daniel Houle

Iklayenti: Azuro Digital

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Iwebhu

23,224

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139506

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Top Mercury Iwebhusayithi

I-Top Mercury iyiwebhusayithi eyakhelwe inhlangano yezokukhangisa kwezokuxhumana. Iwebhusayithi isebenzisa imiphumela yokunyakaza, ama-animation kanye nemidwebo eyakhelwe ngokwayo ukuze ivezea isimo esihlanzekile nesesimanje. Umklamo wenziwe nge-Figma futhi wathuthukiswa nge-Webflow, futhi uyasebenza ngokugcwele kuwo wonke amadivayisi, amabrawuza, kanye nosayizi bezikrini. Amabhutani nezixhumanisi zivumela izivakashi ukuthi zixhumane nezingxenye ezahlukene. Ukunyakaza kwagcinwa kungabonakali kakhulu ukuze isixhumi seselula futhi silula ukulandela. Iwebhusayithi yafinyelela izinga lokuguqulwa elingama-8 kwikhulu, ngaphezu kwesibalo esejwayelekile embonini esingama-5 kwikhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Top Mercury Iwebhusayithi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Top Mercury Iwebhusayithi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Top Mercury Iwebhusayithi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Izilinganiso Nokupakisha: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Amathegi: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Ubuchwepheshe Bokukhiqiza: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Inselele Yokudweba: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Ucwaningo: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Ugqozi: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Ubude Bephrojekthi: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Ukuhamba Kokusebenza: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Amakhredithi Ezithombe: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.