Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa ngu-Joel Derksen

Umdwebo Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa ngu-Joel Derksen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa

ngu Joel Derksen

Iklayenti: Studio Otherness

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

15,879

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139454

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa

Umbhalo Wencwadi: I-Artem Luxury Watch Straps yidizayini yokuphakishwa eyenzelwe amabhande ewashi enzelwe abaqoqi. Isivikelo sangaphandle sihlehla ukuze kubonakale ibhokisi elingaphakathi elenziwe ngevellum enomcaka evuleka ohlangothini ngesivalo esiphothiwe. Into ethile eyenziwe ngefomu ibamba ibhande endaweni yalo. Isakhiwo esiyimigodolo futhi esinobuciko sigqamisa amaphethelo abukhali kanye nokunemba ngokobuchwepheshe. Ukugxilwa kwefoyili kanye namaphepha ambala okumpunga nokuluhlaza okusebhulu anikeza ukubukeka okucwengekile nokobuchwepheshe. Isakhiwo sabunjwa ukuze sethule umkhiqizo ngokucacile ngesikhathi sokuvula ibhokisi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Artem Luxury Watch Straps Umsebenzi Oyinhloko: Ukuphakishwa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Izilinganiso Nokupakisha: 80mm W x 20mm D x 270cm L
Amathegi: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Ubuchwepheshe Bokukhiqiza: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Inselele Yokudweba: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Ucwaningo: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Ugqozi: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Ubude Bephrojekthi: 4 months, Netherlands
Ukuhamba Kokusebenza: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Amalungu Eqembu: Creative Director: Joel Derksen
Amakhredithi Ezithombe: Photographer: Ingmar Swalue