Greeninful Uphawu Lwebhrendi ngu-Michelle Poon

Umdwebo Greeninful Uphawu Lwebhrendi ngu-Michelle Poon ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2022

Greeninful Uphawu Lwebhrendi

ngu Michelle Poon

Iklayenti: Greenin'ful

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

11,407

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139444

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Greeninful Uphawu Lwebhrendi

I-Greeninful iwuhlelo lokuguqula uphawu lwebhrendi enakekela imvelo esekela indlela yokuphila esimeme. Le bhrendi ixhumanisa abantu abanakekela imvelo. Ilogo ibonisa ubuso bomphakathi oluhlaza futhi ibonisa ukuzimisela nokufuna ulwazi. Uphawu lwezobuciko lusebenzisa imibala ekhanyayo, imigqa yebhulashi eqinile kanye nezinto ezidwetshwe ngesandla ezisenokuguquka lapho zisetshenziswa. Izithombe zikhethwe ukuze zibukeke zisondelene nabantu futhi zigxile emphakathini. Lolu hlelo lokuguqula uphawu lubeka le bhrendi isuka esikhundleni sokuba yisikhundla sokuhweba ibe umphakathi ophakamisa ukuqwashiswa komphakathi mayelana nokuvikelwa kwemvelo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Greeninful Uphawu Lwebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Greeninful Uphawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Greeninful Uphawu Lwebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Izilinganiso Nokupakisha: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Amathegi: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Ubuchwepheshe Bokukhiqiza: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Inselele Yokudweba: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Ucwaningo: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Ugqozi: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Ubude Bephrojekthi: October 2021 - January 2022
Ukuhamba Kokusebenza: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Amalungu Eqembu: Michelle Kason
Amakhredithi Ezithombe: Image 1: Michelle Kason (Designer)