Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile ngu-Chong Peng

Umdwebo Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile ngu-Chong Peng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile

ngu Chong Peng

Iklayenti: Yili Group

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

12,986

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139341

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile

Umbhalo Wencwadi: I-Meiyitian ingumklamo wokuphakisha ohlakaniphile oxhumanisa iphakethe elicindezelwe nomhlaba wamampinga wohlobo lwebhrendi. Iphakethe liphethe izinhlamvu ezingamamodeli amabili nangamamodeli amathathu ezisekelwe kumkhulumeli webhrendi, zakhe isilwane esiyisikhombisi sebhrendi. Abathengi bakopisha izinhlamvu ngohlelo lomakhalekhukhwini bese bengena emhlabeni wamampinga owakhiwe yibhrendi. Ngaphakathi kulo mhlaba wamampinga, kunikezwa imidlalo esebenzisanayo kanye nesistimu yokulungiselela idoli ngokwezifiso, futhi kungaqoqwa imiklomelo. Inhloso ukwakha ubudlelwane obusondelene phakathi kwebhrendi nabathengi abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Izilinganiso Nokupakisha: Width65mmxDepth65mmxHeight220mm
Amathegi: Virtual brand world,Smart and connected,Brand IP design
Ubuchwepheshe Bokukhiqiza: Mobile Internet AI technology
Inselele Yokudweba: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Ucwaningo: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Ugqozi: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Ubude Bephrojekthi: The project started in August 2021 in China
Ukuhamba Kokusebenza: Consumers enter the virtual brand world by scanning the characters on the package through APP
Amalungu Eqembu: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team