Bank of England Isazisi Esibonakalayo ngu-Matteo Ruisi and Peter McCabe

Umdwebo Bank of England Isazisi Esibonakalayo ngu-Matteo Ruisi and Peter McCabe ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2022

Bank of England Isazisi Esibonakalayo

ngu Matteo Ruisi and Peter McCabe

Iklayenti: Bank of England

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#138983

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Bank of England Isazisi Esibonakalayo

Ukudizayina kwebhange eliyinhloko kusho ukuthola ukulinganisela phakathi kolwazi lwezobuchwepheshe nolunozwelo, imiphumela eholwa ngabasebenzi, ukuxhumana okubandakanya wonke umuntu, kanye nochungechunge lwemithethonqubo. Lokhu akulula ukukufeza futhi kusekelwe ekusebenzisaneni kwangaphakathi okuthambile. Isazisi esisha sithuthukiswe ndawonye nabantu abazosisebenzisa, silinganisela zonke izingxenye zokuxhumana. Sigxile ekufinyeleleni umphakathi obanzi ngendlela engafinyeleleka, efanele, ehlelekile, nehlukile. Lezi zinqobo ezibalulekile ziye zasetshenziswa njengesiqondiso sokudizayina sazo zonke izimpahla ezibonakayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Bank of England Isazisi Esibonakalayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Bank of England Isazisi Esibonakalayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Bank of England Isazisi Esibonakalayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Izilinganiso Nokupakisha: Not applicable
Amathegi: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ubuchwepheshe Bokukhiqiza: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Inselele Yokudweba: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Ucwaningo: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ugqozi: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Ubude Bephrojekthi: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Ukuhamba Kokusebenza: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Amalungu Eqembu: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Amakhredithi Ezithombe: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.