Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda ngu-Mark Rowe and John Eresman

Umdwebo Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda ngu-Mark Rowe and John Eresman ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda

ngu Mark Rowe and John Eresman

Iklayenti: Gradient Beverages Corp.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,165

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#138803

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda

Umbhalo Wencwadi: I-Gradient iwuphakheji odizayinelwe iphakethe elixubile leziphuzo ze-vodka soda. Iphakethe liphethe ama-can ayisithupha abukhazikhazi angu-355 millilitres ngamunye, anamandla otshwala ehla kancane engu-8, 7, 6, 4, 3 kanye no-2 phesenti ngevolumu. Ama-can ahleze emugqeni owodwa ngaphakathi ebhokisini, kanti iphethini yamachashazi ihamba icima kusuka emnyameni iye ekukhanyeni kulo mugqa. Impaka ehlukanisiwe ivula ibhokisi kusuka ohlangothini olunamandla amakhulu iye kolunamandla amancane, ukuze ama-can athathwe ngalolo hlelo. Isakhiwo silesi sikhuthaza ukuzithiba ebusuku bonke. Kunikezwa okuncintisana okuthathu: i-raspberry lemon, i-cucumber mint kanye ne-lime.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gradient Vodka Soda Umsebenzi Oyinhloko Wephakheji Ye-Vodka Soda iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Izilinganiso Nokupakisha: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Amathegi: gradient, moderation, vodka soda, seltzer, gradually reducing,
Ubuchwepheshe Bokukhiqiza: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Inselele Yokudweba: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Ucwaningo: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Ugqozi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Ubude Bephrojekthi: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Ukuhamba Kokusebenza: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Amalungu Eqembu: Creative Director: John Eresman
Designer: Mark Rowe