Meandre Ibhodlela Lamakha, Iphakheji Yamakha ngu-Jiawei Wu

Umdwebo Meandre Ibhodlela Lamakha, Iphakheji Yamakha ngu-Jiawei Wu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Meandre Ibhodlela Lamakha, Iphakheji Yamakha

ngu Jiawei Wu

Iklayenti: Jiawei Wu Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137809

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meandre Ibhodlela Lamakha, Iphakheji Yamakha

I-Meandre ibhodlela nedizayini yephakheji eyenzelwe uphawu lwamakha emvelo. Igama livela egameni lesiFulentshi elisho amasondo omfula. Idizayini ihlose ukunikeza ulwazi olujulile lokuzulazula ehlathini. Isivalo silandela isimo segatsha eligobile, kanti ibhodlela lenziwe ngokhuni lukanhlanhla waseNyakatho Melika olubunjwe ngenqubo yokugoba ukhuni. Ikhadi lolwazi liqukethe isithombe nencazelo yehlathi lasemakhaya laseFulansi elagqugquzela leli phunga. Kusetshenziswa kuphela amaphunga emvelo, aphuma ehlathini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Meandre Ibhodlela Lamakha, Iphakheji Yamakha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meandre Ibhodlela Lamakha, Iphakheji Yamakha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meandre Ibhodlela Lamakha, Iphakheji Yamakha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Izilinganiso Nokupakisha: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Amathegi: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Ubuchwepheshe Bokukhiqiza: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Inselele Yokudweba: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Ucwaningo: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Ugqozi: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Ubude Bephrojekthi: The project started in 2020 and finished in 2021.
Ukuhamba Kokusebenza: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Amapathenti: Jiawei Wu
Amalungu Eqembu: Jiawei Wu
Amakhredithi Ezithombe: Design:Jiawei Wu
Photo Credits: Sonia Szostak