Sxdesign Primary Function: Ubunikazi Bomkhiqizo ngu-Sxdesign

Umdwebo Sxdesign Primary Function: Ubunikazi Bomkhiqizo ngu-Sxdesign ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2022

Sxdesign Primary Function: Ubunikazi Bomkhiqizo

ngu Sxdesign

Iklayenti: Sxdesign

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137585

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sxdesign Primary Function: Ubunikazi Bomkhiqizo

Book Text: I-Sxdesign iwubunikazi bomkhiqizo obakhelwe isitudiyo somklamo esizinze eBeijing, eShayina. Yonke imininingwane yophawu ilandela isilinganiso esingu-1:1.414, okunika lolu phawu ukubukeka okubumbene nokuhleliwe. Izakhi zesithombe ezincane emakhoneni zikhumbuza izimpawu zokucaphuna futhi zakha izikwele zophawu. Uhlelo lwenza lolu phawu lulingane futhi lusikisela ukucashunwa, ukumakwa nokuhunyushwa kolimi nemibono. Ngezithombe ezinyakazayo, lolu phawu lungakwazi futhi ukukhula lube uhlobo lwesiShayina lwendabuko legama lesitudiyo, luxhumanisa isiko nomklamo wesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Sxdesign Primary Function: Ubunikazi Bomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Sxdesign Primary Function: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Sxdesign Primary Function: Ubunikazi Bomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Izilinganiso Nokupakisha: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Amathegi: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Ubuchwepheshe Bokukhiqiza: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Inselele Yokudweba: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Ucwaningo: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Ugqozi: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Ubude Bephrojekthi: Fr. November 2021 to January 2022, Beijing, China.
Ukuhamba Kokusebenza: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Amapathenti: Sxdesign
Amalungu Eqembu: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Amakhredithi Ezithombe: Sxdesign