Umdwebo Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo ngu-Sxdesign ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.
IbhulonziIgrafikhi· 2022
Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo
ngu Sxdesign
Iklayenti: Jing Yin Li
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#137545Ukuklama
Mayelana ne-Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo
I-Jing Yin Li iwuphawu lwebhrendi olwakhelwe ibhrendi yokuhlanza nokunakekela izingubo emakethe yaseChina. Uphawu (logo) lwakhiwe ngezimo ezilula zesibalo-mgobo, izikwele nezingxenye zesine zesiyingi, ezihlelwe ngemigqa emine. Imigqa emithathu yakha izinhlamvu ezithi J, Y no-L, okuyizinhlamvu zokuqala zegama lebhrendi. Izimo zihlelwe ngendlela ezinzile nelinganayo ukuze kuvezwe ukuthembeka nokuqina. Umbala webhrendi ulinganisiwe phakathi kobomvu nokuphuzi obude (purple), futhi ubhekisela ku-china yendabuko yaseChina namafenisha esandalwood ebomvu. Uphawu luyahlala lubonakala kahle ngisho nasosayizini omncane ka-6 ngo-12 amamilimitha.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Jing Yin Li Ukwakhiwa Kophawu Lomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Izilinganiso Nokupakisha
- Minimum size of logo: 6mmx12mm
- Amathegi
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Ubuchwepheshe Bokukhiqiza
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Inselele Yokudweba
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Ucwaningo
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Ugqozi
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Ubude Bephrojekthi
- July to November, 2021, at Beijing, Shenzhen
- Ukuhamba Kokusebenza
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Amapathenti
- Sxdesign
- Amalungu Eqembu
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Amakhredithi Ezithombe
- Sxdesign
Okuxhasiwe
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