Seen Primary Function: Ubunikazi Bebhizinisi ngu-Nima Emamverdi

Umdwebo Seen Primary Function: Ubunikazi Bebhizinisi ngu-Nima Emamverdi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2026

Seen Primary Function: Ubunikazi Bebhizinisi

ngu Nima Emamverdi

Iklayenti: Seen

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

5,374

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137422

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Seen Primary Function: Ubunikazi Bebhizinisi

Book Text: Umklamo welogo usebenzisa uhlamvu olujwayelekile olunama-serif olencane u-e, njengesakhelo esiyisisekelo se-geometric ukumela isimo sezibuko zamehlo. Ngokubukeza izinhlamvu, umklamo wenza ibhalansi elilinganayo elilingisa isakhiwo sohlaka. Izinto ze-serif zesimanje ziguqulwa zibe amabhuloho asebenzayo, ehlanganisa izimo ezindilingi ezifanekisela kokubili iso nelensi. Le sistimu yokubuka elula ivumela isikhala esilungiselelekayo phakathi kwezinto, iqinisekisa ukufundeka okuphezulu kanye nokujwayeleka kuwo wonke amazinga, kusukela ekuqoshweni kwemikhiqizo emincane kuya kuziboniso zesilinganiso esikhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Seen Primary Function: Ubunikazi Bebhizinisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Seen Primary Function: Ubunikazi Bebhizinisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Seen Primary Function: Ubunikazi Bebhizinisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Izilinganiso Nokupakisha: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Amathegi: logo design, visual identity, logotype, corporate identity
Ubuchwepheshe Bokukhiqiza: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Inselele Yokudweba: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Ucwaningo: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Ugqozi: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Ubude Bephrojekthi: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Ukuhamba Kokusebenza: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Amalungu Eqembu: Nima Emamverdi