Umdwebo Can You See the Music Ubunikazi Obuguqukayo ngu-Brand Bar Communications ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2022

Can You See the Music Ubunikazi Obuguqukayo

ngu Brand Bar Communications

Iklayenti: Franz Liszt Chamber Orchestra

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137173

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Can You See the Music Ubunikazi Obuguqukayo

Umsebenzi odalelwe uFranz Liszt Chamber Orchestra uwuphawu lomkhiqizo olushayelwa wumculo oluhloselwe ukuvuselela ukubukeka kwe-orchestra. Abadali bayo basungule olunye ulimi lomculo, lapho noma iyiphi ingoma ingabonwa ngeso lengqondo ngaphakathi kwesethi yezinkombandlela ezichaziwe. Umazisi uvumela ilungu ngalinye le-orchestra ukuthi lizakhele ilogo yalo yomuntu siqu, ehlobene nesiqephu salo esiyintandokazi se-repertoire. Ngaphezu kwalokho, ngenxa yohlelo lokusebenza lokuklama ilogo elenziwe ngokwezifiso, ngisho nezilaleli zingaba yingxenye esebenzayo yenqubo yokuvuselela ubuwena.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Can You See the Music Ubunikazi Obuguqukayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Can You See the Music Ubunikazi Obuguqukayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Can You See the Music Ubunikazi Obuguqukayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Amathegi: music-driven, dynamic, flexible, identity
Ubuchwepheshe Bokukhiqiza: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Ugqozi: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Ubude Bephrojekthi: The new identity was published in February, in Hungary.
Amalungu Eqembu: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions