Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani ngu-Guangzhou Cheung Ying Design Co. Ltd.

Umdwebo Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani ngu-Guangzhou Cheung Ying Design Co. Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2022

Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani

ngu Guangzhou Cheung Ying Design Co. Ltd.

Iklayenti: Guangzhou Cheung Ying Design Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

12,256

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137134

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani

Umbhalo Wencwadi: Rely on Hydrogen wumfanekiso wenkampani odalelwe inkampani ethuthukisa imikhiqizo yezempilo yamanzi e-hydrogen. Ilogo yakhiwe ngezinhlamvu zesiShayina, ezikhuthazwe imigqa yesekethe yomkhiqizo kanye nemidwebo yendabuko yesiShayina ye-water hexagram. Ubukhulu bezinhlamvu kanye nokugobha kwemigqa kuhlanganisiwe ngokufana, okwenza izimo zihlale zicacile futhi zilinganiselana. Imigqa egobhile kanye nemakhoni ayindingilizi kunikeza lo mfanekiso isimilo esizolile futhi esesimanje. Umbala omnyama ophele wonke kanye nombala ophuzi okhanyayo yiyo imibala eyinhloko. Lo mfanekiso udwetshwe ngefomethi ye-vector ukuze usetshenziswe ekuphrinteni, kumithombo yedijithali kanye nasezindaweni zangaphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Rely on Hydrogen Umsebenzi Oyinhloko Wenkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Izilinganiso Nokupakisha: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Amathegi: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Ubuchwepheshe Bokukhiqiza: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Inselele Yokudweba: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Ucwaningo: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Ugqozi: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Ubude Bephrojekthi: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Ukuhamba Kokusebenza: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Amalungu Eqembu: Creative Director: Zhiji Dong
Designer: Lu Gu