Umdwebo 87MM Brand Story Idizayini Yencwadi ngu-Sunghoon Kim ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Okushicilelwe.

IsilivaOkushicilelwe· 2022

87MM Brand Story Idizayini Yencwadi

ngu Sunghoon Kim

Iklayenti: 87mm

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Okushicilelwe

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#134927

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-87MM Brand Story Idizayini Yencwadi

I-87MM yibhrendi yomfashini evelele eKorea edala isiko lwansuku zonke ngomqondo nobuhlakani. Kusukela ekuqaliseni kwayo ngo-2011, yakhiwa ukuze ixoxe indaba yeminyaka eyishumi edlule kumphakathi othanda i-87MM nge-Moment by Moment, We Say No Concept But Good Sense, ibhrendi enamarekhodi eminyaka eyi-10. Lokhu kuzosebenza ekuxhumaneni kakhulu nomphakathi wentsha yaseKorea othanda i-87MM futhi onentshiseko ngayo ngendaba yabasunguli ababili kanye nendaba yebhrendi ye-87MM.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

87MM Brand Story Idizayini Yencwadi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. 87MM Brand Story Idizayini Yencwadi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. 87MM Brand Story Idizayini Yencwadi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Izilinganiso Nokupakisha: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Amathegi: 87MM, brand book, book, design, editorial, graphic, typography
Ubuchwepheshe Bokukhiqiza: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Inselele Yokudweba: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Ucwaningo: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Ugqozi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Ubude Bephrojekthi: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Ukuhamba Kokusebenza: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Amalungu Eqembu: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Amakhredithi Ezithombe: 87MM