Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi ngu-Blackandgold Shanghai

Umdwebo Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi ngu-Blackandgold Shanghai ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2022

Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi

ngu Blackandgold Shanghai

Iklayenti: Yili Group

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

13,862

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#134131

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi

Umbhalo Wencwadi: I-Satine Jersey iyipakheji eklanyelwe umkhiqizo wobisi lwe-Jersey oluphakeme. Ukuklama kusebenzisa isitayela se-Art Deco ukuveza ubukhazikhazi nokubonisa umsuka wobisi. Isizinda sisibekelwe ngombala oluhlaza we-Satine, kanti uphawu lwenkampani lwenziwe ngombala wegolide. Imidwebo yemigqa yegolide ibonisa indawo yaseBrithani nepulazi lezinkomo zobisi zaseJersey, elikakelwe yi-London Eye. Igama lomkhiqizo libekwe ngaphakathi kophawu lwakudala lwewax yokuvala lwaseYurophu ukuze kuveze isiko laseBrithani. Ipakheji engaphakathi yenziwe ngefoyili ye-aluminium, kanti ibhokisi engaphandle yenziwe ngephepha elimhlophe elikhanyayo elinombala wesiliva.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Izilinganiso Nokupakisha: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Amathegi: Packaging, milk, premium, China, Jersey
Ubuchwepheshe Bokukhiqiza: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Inselele Yokudweba: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Ucwaningo: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Ugqozi: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Ubude Bephrojekthi: The project started in February, 2020 and the product is launched in April, 2020.
Ukuhamba Kokusebenza: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Amalungu Eqembu: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Amakhredithi Ezithombe: All photos credits to blackandgold Shanghai, 2022.