Before the Midnight Hour Imidwebo Yefenisha ngu-Martin Reznik

Umdwebo Before the Midnight Hour Imidwebo Yefenisha ngu-Martin Reznik ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2022

Before the Midnight Hour Imidwebo Yefenisha

ngu Martin Reznik

Iklayenti: Martin Reznik Illustration

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#133798

Funda Kabanzi Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Before the Midnight Hour Imidwebo Yefenisha

Uchungechunge lwemifanekiso emnyama nemhlophe egunyazwe ngu-Marc Krusin futhi ebonisa imiklamo yakhe yefenisha evelele kakhulu ka-Knoll no-Desalto. Igqugquzelwa amahlaya kanye nesinema ye-noir, iphrojekthi yephula izimiso zemifanekiso yefenisha ngokuletha ukulandisa esigcawini, ukusetshenziswa kombono oyihaba kanye nobuhle be-moody noir. Ukuntuleka kobukhona bomuntu nezinto ezihlakazekile kwengeza ingxenye yemfihlakalo nokungabaza endabeni, kuyilapho umlingiswa oyinhloko embulwa ngesiphetho esimangalisayo. Zonke izithombe zidwetshwe ngedijithali ku-Adobe Photoshop kusetshenziswa ithebhulethi ye-Wacom Cintiq.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Before the Midnight Hour Imidwebo Yefenisha iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Before the Midnight Hour Imidwebo Yefenisha ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Before the Midnight Hour Imidwebo Yefenisha idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Izilinganiso Nokupakisha: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Amathegi: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Ubuchwepheshe Bokukhiqiza: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Inselele Yokudweba: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Ucwaningo: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Ugqozi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Ubude Bephrojekthi: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Ukuhamba Kokusebenza: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Amakhredithi Ezithombe: All illustrations: Martin Reznik, 2021