Shengming Shijia Ibhokisi Lesipho Setiye ngu-Hangzhou Xianlin Tea Co., Ltd.

Umdwebo Shengming Shijia Ibhokisi Lesipho Setiye ngu-Hangzhou Xianlin Tea Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Shengming Shijia Ibhokisi Lesipho Setiye

ngu Hangzhou Xianlin Tea Co., Ltd.

Iklayenti: Hangzhou Xianlin Tea Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

26,859

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#133573

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shengming Shijia Ibhokisi Lesipho Setiye

I-Shengming Shijia yibhokisi lesipho setiye elethula umandlalo wendawo oxhumene namasiko etiye. Ibhokisi elingaphandle liphinda likhiqize umbono owaziwa ngokuthi yi-Three Pools Mirroring the Moon, elakhiwe ngephepha kusetshenziswa amasu okuphrinta nokushaya isitembu. Umbala oyinhloko uwuncombo obumnyama, okukhumbuza ubusuku. Izingxenye ezimbili ezinemigodi ebhokisini elingaphandle zihlangana zakhe inyanga egcwele ngaphambi kokuvulwa kwephakethe. Ibhokisi elingaphandle likhishwa ngezinhlangothi ezimbili, kuvezwe iziphuzu zenyanga eziyindilinga ezihlelwe kahle kahle ebhokisini elingaphakathi. Umklamo uxhuma umbono odumile wendawo nesimo somoya opholile sokunambitha itiye.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Shengming Shijia Ibhokisi Lesipho Setiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shengming Shijia Ibhokisi Lesipho Setiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shengming Shijia Ibhokisi Lesipho Setiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Ubuchwepheshe Bokukhiqiza: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Inselele Yokudweba: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Ucwaningo: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Ugqozi: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Ubude Bephrojekthi: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Ukuhamba Kokusebenza: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Funda Isitatimende Sabezindaba

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