Mao Xin Tea House Ubunikazi Obubonakalayo ngu-ChingYu Liu

Umdwebo Mao Xin Tea House Ubunikazi Obubonakalayo ngu-ChingYu Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2022

Mao Xin Tea House Ubunikazi Obubonakalayo

ngu ChingYu Liu

Iklayenti: BlackLiuStudio

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#132541

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mao Xin Tea House Ubunikazi Obubonakalayo

Indlu yetiye ye-Mao Xin beyihloselwe ukuveza ubuhle betiye lasempumalanga kanye nesiko layo. Ikakhulukazi lokhu okukhethekile kwetiye okungamaqabunga amabili empandeni eyodwa. Uma behlanganisa lokho nesiko letiye lendawo kulula kakhulu ukulixhuma nesiko leZen njengoba iziqephu eziningi zibekwe ngendlela eyisiyingi efana nengadi yamadwala aseJapan.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Mao Xin Tea House Ubunikazi Obubonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mao Xin Tea House Ubunikazi Obubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mao Xin Tea House Ubunikazi Obubonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Izilinganiso Nokupakisha: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Amathegi: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Ubuchwepheshe Bokukhiqiza: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Inselele Yokudweba: Finding the right design to attract the attention of a younger generation of new users.
Ucwaningo: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Ugqozi: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Ubude Bephrojekthi: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Ukuhamba Kokusebenza: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Amalungu Eqembu: ChingYu-Liu
Amakhredithi Ezithombe: ChingYu-Liu, 2021.