Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu ngu-Kamal Rizk - Bold Branding

Umdwebo Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu ngu-Kamal Rizk - Bold Branding ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2022

Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu

ngu Kamal Rizk - Bold Branding

Iklayenti: Voila Dessert Shop

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

22,155

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#131926

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu

Lolu uchungechunge lwamaphakheji wemiklamo engu-9 ye-ice cream flavour, ehlanganiswe ngaphansi kwelogo eyodwa yophawu, lapho umklami elungisa kabusha isethulo sika-ayisikhilimu. Udale itimu entsha aphinde acabange ngayo ukunambitheka okuhlukile ngendlela yezithelo ezingokomfanekiso namaphethini ompe, i-typography yasekuqaleni, kanye nemibala emisha efanelekile egqamisa izici zedizayini. Idizayini ivele idale kabusha umqondo wokunambitha ngesithonjana solimi esisetshenziswe kulo lonke uhla futhi ivuse indlela ehlukile yokukuzwa.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Voila Cool Stuff Ukupakishwa Kwe-Ayisikhilimu iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Izilinganiso Nokupakisha: Various Tapered Paper Ice Cream Containers
Amathegi: branding, packaging, packaging, illustration, typography, icecream, identity
Ubuchwepheshe Bokukhiqiza: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Inselele Yokudweba: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Ucwaningo: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Ugqozi: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Ubude Bephrojekthi: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Ukuhamba Kokusebenza: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Amalungu Eqembu: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager